An AI-accelerated document conversion and export tool designed to support enterprise ECM migrations, data transitions, and platform changeovers.
Document System Conversions is an AI accelerated marketing and lead capture site built to support enterprise ECM conversion services. The project focused on clearly communicating a complex, regulated service offering while creating a scalable foundation for future productization.
Figma, Next.js, Tailwind, ShadCN UI, Resend, Vercel, v0.dev, OpenAI
Tools
UX Research, Copywriting, Front-End Build, SEO + GEO Strategy, Deployment
Role
⚡️TL;DR
This project explored how AI assisted workflows can accelerate the design and launch of a production ready marketing site for a specialized enterprise service. The goal was to move quickly without sacrificing clarity, credibility, or structure.
I led the design and build end to end, using AI to accelerate copy generation, layout exploration, and implementation while maintaining control over information hierarchy and messaging quality.
The result is a clear, focused site that communicates a complex ECM conversion offering in a way that is approachable, scannable, and ready to scale.
Access note:
The site is currently password-protected while the company finalizes legal and brand ownership details.
The Problem
Document system conversions are complex, high risk projects that require trust, clarity, and technical credibility. Existing messaging in this space often relied on vague language or overly technical explanations that made it difficult for decision makers to understand scope, process, or value.
The challenge was to communicate a regulated, enterprise focused service in a way that felt clear, professional, and approachable without oversimplifying the work involved.
AI Accelerated Approach
AI was used as an accelerator throughout the project, helping move quickly from concept to implementation while maintaining intentional design decisions.
AI was used as an accelerator throughout the project, helping move quickly from concept to implementation while maintaining intentional design decisions.
AI supported the process by:
Generating early copy drafts to explore positioning and tone
Assisting with layout and content structure exploration
Speeding up implementation and iteration during build
Final decisions around messaging, hierarchy, and interaction were guided by UX judgment rather than automated output.
Each feature was designed for clarity, maintainability, and scalability across future product expansions. While the site was built quickly, every element—from content and structure to automation and deployment—was crafted for long-term reuse and enterprise reliability.
Key Features
Marketing and Content Framework
Three-page marketing site (Home, Services, Contact)
Clear messaging for banks, credit unions, and fintechs
Structured with GEO-optimized content and FAQ schema for AI-driven discoverability
Built with Figma and v0.dev scaffolding, refined in production-level Next.js
Copy crafted with AI assistance, edited for tone and compliance alignment
Lead Capture and Automation
Custom ECM Estimate Tool integrated across CTAs
Secure API routing for form validation and submission
Automated email responses via Resend, including:
Personalized confirmation messages
Internal estimate notifications
Added honeypot spam protection without using Captcha
Consistent branded React email templates with inline styling
Technical Infrastructure
Vercel deployment with environment management and SSL configuration
Domain gating and password protection for private review
Stable Resend authentication setup for transactional emails
Optimized performance and accessibility audits for production
Where AI made the biggest impact
Content and Messaging
GPT helped frame key headlines, CTAs, and SEO phrasing early on. I refined each for clarity, tone, and accuracy within financial and compliance contexts.Layout and Components
Using v0.dev and Figma prompts, I generated responsive layouts and modular component patterns within hours, replacing manual scaffolding with rapid iteration.GEO and Schema Optimization
AI-assisted keyword structuring ensured every page aligned with GEO and schema standards, making the site AI-ready for future generative search visibility.Development Efficiency
AI-informed routing and architecture patterns in Next.js reduced repetitive setup work, letting me focus on production quality and accessibility.
Outcome
The finished DSConversions website delivered a fully functional, AI-optimized marketing presence for a confidential B2B data conversion brand. Every aspect—from content structure to automation—was designed for trust, security, and search readiness while maintaining a professional polish suitable for financial-sector clients.
Key results:
Full build and deployment completed in four weeks
Structured GEO and schema data implemented across core pages
Automated lead intake system integrated and tested
Password-protected staging site ready for legal and compliance review
Scalable foundation for regional expansion and future product pages
The DSConversions marketing site now serves as a credible, discoverable entry point for banks and credit unions exploring large-scale ECM migrations—currently password-protected while the brand’s legal and ownership details are finalized.
What This Demonstrates
Strong capability in end-to-end product builds using AI-assisted workflows
Expertise in UX, front-end architecture, and automation pipelines
Proven ability to ship enterprise-quality solutions quickly and independently
Foundation for future AI-ready web ecosystems across Proformance products
You’ve Made it to the end!
Thanks for reviewing my work. If you’re evaluating designers for a contract or full time role, my resume has additional context.
Let’s Chat!
I’m always open to new projects, collaborations, and conversations. Whether you’re exploring a full-time role, a contract engagement, or just want to talk through an idea, feel free to reach out.
Based in Seattle, WA
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